IVIYE is a dynamic online destination and lifestyle brand tailored to women over 50, combining a vibrant digital platform with unique experiential offerings.
Founded in 2019 by Lynn Lawson as an independent sewing pattern company, IVIYE’s goal is to empower women in midlife to reinvent themselves, explore creative endeavors, and embrace elevated lifestyles through unique DIY, made-to-order, and in-house products, engaging content, premium community memberships, and exclusive experiences.